Thursday, June 27, 2013

Advertising and Public Relations - 5



LIST OF ATTEMPTED QUESTIONS AND ANSWERS



Multiple Choice Single Answer

Question

By which sign the end of your release is marked ande which is repeated several times?

Correct Answer

####

Your Answer

****




Multiple Choice Multiple Answer

Question

Newspaper advertising has the following advantages :

Correct Answer

Market Penetration , Selectivity , Audience Involvement

Your Answer

Market Penetration , Selectivity , Audience Involvement




Select The Blank

Question

In the DAGMAR model it is based on the premise that there are series of ________ steps through which a brand must climb.

Correct Answer

Mental

Your Answer

Six




Multiple Choice Single Answer

Question

A crisis by its very nature comes :-

Correct Answer

Unannounced

Your Answer

Unannounced




True/False

Question

The HRD departement reports to the agency Management.

Correct Answer

False

Your Answer

False




True/False

Question

GEC is an Organizational Brand

Correct Answer

True

Your Answer

False




Multiple Choice Multiple Answer

Question

The feature story is valuable publicity tool and an idea vehicle for helping people understand :-

Correct Answer

How to choose , Buy , Use product or service

Your Answer

How to choose , Use product or service , The material




Multiple Choice Multiple Answer

Question

Advertising primarily reaches out to customer through :-

Correct Answer

Print , Radio AND TV , Internet

Your Answer

Print , Radio AND TV , Internet




Select The Blank

Question

Apple computers made their campaign in the year ________ which people were dying to see.

Correct Answer

1984

Your Answer

1984




Multiple Choice Single Answer

Question

The PR practitioner has to understand and be skilled in the usage and application of all :-

Correct Answer

Communication Media

Your Answer

Communication Media




Select The Blank

Question

Sometimes female employees have to travel ________

Correct Answer

Outstation

Your Answer

Outstation




True/False

Question

A journalist is a observer.

Correct Answer

True

Your Answer

True




Multiple Choice Single Answer

Question

People get involved with issues or pay attention to message that appeal to their psychic or :-

Correct Answer

Economic needs

Your Answer

Economic needs




Multiple Choice Single Answer

Question

Advertsment actually grew up after the

Correct Answer

Second World war.

Your Answer

Second World war.




True/False

Question

The art director and the copy writer work together as a team.

Correct Answer

True

Your Answer

True




Match The Following

Question

Correct Answer

Your Answer

Relationship

Symmetrical Model

Geometic Model

Publicity

Press Agentry Model

Press Agentry Model

Information

Public Information Model

Public Information Model

Advocacy

Asymmetrical Model

Asymmetrical Model




Multiple Choice Multiple Answer

Question

These are Traditional Service Brands

Correct Answer

Food World , Cox AND Kings , FedEx

Your Answer

Cox AND Kings , FedEx , Food World




True/False

Question

Corporate success depends on a workforce.

Correct Answer

False

Your Answer

True




Multiple Choice Multiple Answer

Question

The liability coverage takes care of :-

Correct Answer

Loss of property , Medical Condition , Internal Harrasment in the organization

Your Answer

Loss of property , Medical Condition , Internal Harrasment in the organization




Multiple Choice Single Answer

Question

People are prone to forgive :-

Correct Answer

Mistakes

Your Answer

Mistakes




Match The Following

Question

Correct Answer

Your Answer

Advertising in eighties saw

Address to specific consumers

Exchange of goods

The Beginning of Advertising

Exchange of goods

USA

Invention of the printing press

Johann Gutenberg

Johann Gutenberg

Advertsing of 1660

For toothpaste

For toothpaste




Multiple Choice Single Answer

Question

If any of your media contacts express a strong wish not to be reminded make a note of that and honour their :-

Correct Answer

Preferences

Your Answer

Preferences




Multiple Choice Multiple Answer

Question

When a mistake is been committed :-

Correct Answer

Do not lie , Do not try to cover up things , Do not pretend to be right

Your Answer

Do not lie , Do not try to cover up things , Do not pretend to be right




True/False

Question

FYI stands for For Your Information

Correct Answer

True

Your Answer

True




Multiple Choice Multiple Answer

Question

One can interact with PRO at the :-

Correct Answer

Railway Station , Government Offices , Press

Your Answer

Railway Station , Government Offices , Press




True/False

Question

After three and half years another death occurred the vicitm was 60 years old woman from New York

Correct Answer

False

Your Answer

False




True/False

Question

Very often the presence of a well known celebrity can liven up a routine company function

Correct Answer

True

Your Answer

True




Select The Blank

Question

During the test revealed in J AND J case, it was found that ________ capsules contained Cyanide.

Correct Answer

75

Your Answer

45




Multiple Choice Single Answer

Question

The rule in a crisis is that you cannot be handicapped by a lack of :-

Correct Answer

Infrastructure

Your Answer

Professional people




Multiple Choice Single Answer

Question

Press releases are called :-

Correct Answer

Publicity Program

Your Answer

Publicity Program




Multiple Choice Multiple Answer

Question

What should the feature story highlight?

Correct Answer

Unkown facet , Product , Cause

Your Answer

Unkown facet , Product , Cause




Multiple Choice Multiple Answer

Question

The filler items should be in paragraph form with :-

Correct Answer

Typed , Typed on single page , Double Spaced margin

Your Answer

Double Spaced margin , Typed , Typed on single page




Select The Blank

Question

In green land ice melts for only a few________.

Correct Answer

Months

Your Answer

Days




Select The Blank

Question

"People working with you" this means offering them Salary, Promotions ________, and Training opportunities to motivate them.

Correct Answer

Perks

Your Answer

Perks




True/False

Question

The most important information is down the air.

Correct Answer

False

Your Answer

False




Multiple Choice Multiple Answer

Question

The invitation format should also cover :-

Correct Answer

Why , How , What

Your Answer

Why , What , Whose




Multiple Choice Multiple Answer

Question

SWOT stands for

Correct Answer

Strengths AND Weakness , Opportunities , Threats

Your Answer

Strengths AND Weakness , Opportunities , Threats




Select The Blank

Question

It is very difficult to attribute a rise of sales due to ________

Correct Answer

Advertising

Your Answer

Advertising




Multiple Choice Single Answer

Question

Crisis means an unexpected development that often frightens the :-

Correct Answer

Public

Your Answer

Customer




Select The Blank

Question

The advantage of outdoor advertising is that, message is available for ________ hours.

Correct Answer

24

Your Answer

24




Multiple Choice Single Answer

Question

The modern day advertising has its roots in

Correct Answer

USA

Your Answer

USA




Multiple Choice Multiple Answer

Question

The functions of an advertising agency are

Correct Answer

Account Management , Planning, Creativity,Production , Media and Agency Management

Your Answer

Account Management , Planning, Creativity,Production , Media and Agency Management




Select The Blank

Question

In Retentive stage the product reaches its________ stage.

Correct Answer

Maturity

Your Answer

Decline




Select The Blank

Question

If you do the right think you have to make sure that people ________ about it.

Correct Answer

Hear

Your Answer

Hear




Multiple Choice Single Answer

Question

All the releases should start with a :-

Correct Answer

Heading

Your Answer

Heading




True/False

Question

The advertising plan basically focuses on Target, Message AND Media

Correct Answer

True

Your Answer

True




Select The Blank

Question

Fillers are material used to fill in the empty at the ________ minute.

Correct Answer

Last

Your Answer

Last

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