Friday, July 19, 2013

Industrial Marketing - 2

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False
Question
An organization that is structured to serve the customer is the most optimally designedorganizational structure.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
Profitability of any potential segment is measured by following criteria:-
Correct Answer
Market share , Market growth , Image
Your Answer
Market growth , Image , Market share

Multiple Choice Single Answer
Question
A broad and definitive statement that covers an organization’s purpose, values and distinctive competencies is called :-
Correct Answer
Mission
Your Answer
Mission

Match The Following
Question
Correct Answer
Your Answer
Mission statement
Corporate culture
Corporate culture
Target market
Right product
Right product
Cost reduction program
Price adjustment
Price adjustment
Promotion mix
Trade shows
Trade shows

True/False
Question
Public interest groups limit the freedom of suppliers & buyers.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
An alternative term used for industrial marketing is :-
Correct Answer
B2B marketing
Your Answer
B2B marketing

Multiple Choice Multiple Answer
Question
Services of trained experts is required for :-
Correct Answer
Special accounting machines , Statistical analysis equipment , Electronic recording equipment
Your Answer
Special accounting machines , Statistical analysis equipment , Electronic recording equipment

Select The Blank
Question
Computer systems help in the ________ of the findings of the research project.
Correct Answer
Presentation
Your Answer
Presentation

Multiple Choice Single Answer
Question
One example of operating supplies is:
Correct Answer
Paints and varnishes
Your Answer
Personal computers

True/False
Question
Most of public institutions prefer buying as per legal constraints.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
Direct costs are also referred to as :-
Correct Answer
Operating costs
Your Answer
Operating costs

Multiple Choice Single Answer
Question
Strengths and weaknesses of a firm can be derived through :-
Correct Answer
An internal environment analysis
Your Answer
An internal environment analysis

Select The Blank
Question
________ is the alternate name given to marketing research.
Correct Answer
Marketing intelligence
Your Answer
Marketing intelligence

Select The Blank
Question
Marketing research is used for making ________ projections.
Correct Answer
Sales
Your Answer
Sales

True/False
Question
The IT and BPO service industries in India are showing lower rates of growth compared to other industry sectors.
Correct Answer
False
Your Answer
False

True/False
Question
Service is one of the variables of vendor rating system.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
The common service requirements of Industrial buyers are :-
Correct Answer
Technical , Replacement parts , Delivery
Your Answer
Technical , Replacement parts , Delivery

Multiple Choice Single Answer
Question
The first step in managing the industrial product marketing system is :-
Correct Answer
Identifying the needs of customers
Your Answer
Identifying the needs of customers

Select The Blank
Question
A relative ________ product life span is a favourable condition for charging high price.
Correct Answer
Short
Your Answer
Short

Multiple Choice Single Answer
Question
Making an assessment of the competitors’ strengths and weakness is called :-
Correct Answer
Competitive position analysis
Your Answer
Competitive position analysis

Select The Blank
Question
The fundamental aspect of industrial marketing is that it addresses the needs and wants of ________.
Correct Answer
Business organizations
Your Answer
Business organizations

Multiple Choice Single Answer
Question
Factors affecting industrial pricing are :-
Correct Answer
Type of competition
Your Answer
Type of competition

True/False
Question
Use of IT tools like enterprise resource planning is helping industrial firms to improve productivity and efficiency.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
Funds spent on R & D to bring a new product into the market are :-
Correct Answer
Sunk Costs
Your Answer
Sunk Costs

Multiple Choice Single Answer
Question
Periodic analysis of an industrial buyer’s operations and purchase systems is necessary to :-
Correct Answer
Understand the changes in buy practices
Your Answer
Understand the changes in buy practices

Match The Following
Question
Correct Answer
Your Answer
Freight Equalization
Base Point
Base Point
Consumer Goods
Advertising & sales promotion
Advertising & sales promotion
High Price Strategy
Patents
Recovery of Investment
Short Life Span
Recovery of Investment
Large Profit

Multiple Choice Single Answer
Question
The uncontrollable environment is known as :-
Correct Answer
Macro Environment
Your Answer
Macro Environment

Multiple Choice Single Answer
Question
The demand for industrial products is :-
Correct Answer
Derived
Your Answer
Derived

Select The Blank
Question
The drop in price of individual product has effect of ________ demand.
Correct Answer
Shrinking
Your Answer
Increasing

Multiple Choice Single Answer
Question
Data for initial screening can be obtained from:-
Correct Answer
Secondary sources
Your Answer
Secondary sources

Select The Blank
Question
When purchase of industrial equipment is involved, the stage between manufacture and dispatch of goods is called ________.
Correct Answer
Inspection
Your Answer
Inspection

Multiple Choice Multiple Answer
Question
Questions asked in unstructured surveys bring about :-
Correct Answer
Priorities , Problems , Motives
Your Answer
Motives , Priorities , Problems

Multiple Choice Multiple Answer
Question
Stock carrying branches are useful for :-
Correct Answer
Bulk sales , Lowering fright charges , Speed of delivery
Your Answer
Bulk sales , Lowering fright charges , Speed of delivery

Multiple Choice Multiple Answer
Question
To push the company's products, advertising literature should point out advantages to the middlemen, such as :-
Correct Answer
Wide margins , Large sales potential , Rapid turnover
Your Answer
Wide margins , Large sales potential , Rapid turnover

Multiple Choice Single Answer
Question
The industrial buyers buy only when there are :-
Correct Answer
Strong economic benefits
Your Answer
Strong economic benefits

Select The Blank
Question
Senior marketing personnel from a supplier firm are usually involved in a ________ situation:
Correct Answer
New task buy
Your Answer
New task buy

Select The Blank
Question
The effect of the economic environment is not ________ across industries.
Correct Answer
Uniform
Your Answer
Uniform

Multiple Choice Single Answer
Question
Large industrial companies realize substantial cost savings is by having:-
Correct Answer
Centralized purchasing
Your Answer
Centralized purchasing

Multiple Choice Multiple Answer
Question
Industries involved in production of chemical & pesticides have to :-
Correct Answer
Make natural resources pollution free , Devise safety measures to protect environment , Properly dispose off waste material
Your Answer
Make natural resources pollution free , Devise safety measures to protect environment , Properly dispose off waste material

Select The Blank
Question
________ of supply is one of the important aspects buyers look for.
Correct Answer
Continuity
Your Answer
Continuity

Select The Blank
Question
Continuous efforts by sales person, result in developing friendship ________ & cooperation over a period of time between buyer & seller.
Correct Answer
Trust
Your Answer
Trust

True/False
Question
Sample size in industrial marketing research can be as large as in consumer marketing.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
Structured surveys are used to measure :-
Correct Answer
Awareness & knowledge , Attitudes & opinions , Buyer behavior
Your Answer
Awareness & knowledge , Attitudes & opinions , Buyer behavior

Multiple Choice Single Answer
Question
Many overseas companies are attracted to India for setting up manufacturing operations for industrial products on account of :-
Correct Answer
Cost competitiveness
Your Answer
Cost competitiveness

Multiple Choice Single Answer
Question
In an organisation, purchase division is made by:-
Correct Answer
People
Your Answer
Purchase committee

Multiple Choice Multiple Answer
Question
In a tender a vendor has to supply data on :-
Correct Answer
Sales to net worth , Working capital , Turnover Ratio
Your Answer
Sales to net worth , Working capital , Turnover Ratio

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