Wednesday, July 3, 2013

Marketing Management - 5

Select The Blank
Question 
This question is from the case study "U.P. Mini Computers" : UP Mini Computers & Zenith Mini Computers entered in to a ________.
Correct Answer 
Technical Collaboration
Your Answer 
Technical Collaboration

Select The Blank
Question 
This question is from the case study "Raja Consultants Ltd." : Mr Virani got Raja Consultant think about ________.
Correct Answer 
Setting Consumer panel
Your Answer 
Setting Consumer panel

Multiple Choice Multiple Answer
Question 
This question is from the case study "Channels of Distribution" : What were the two product qualities of Joshi & Deshpande's product over competition?
Correct Answer 
Superior quality , Lower price
Your Answer 
Superior quality , Lower price

Multiple Choice Multiple Answer
Question 
This question is from the case study "Delana Hosiery Works" : What was the overall effect of owner's attitude on business?
Correct Answer 
Productivity declined , Profits declined
Your Answer 
Productivity declined , Profits declined

True/False
Question 
This question is from the case study "Food Processing Industry" :Management felt that the hygiene is not important in food processing industry.
Correct Answer 
False
Your Answer 
False

Multiple Choice Single Answer
Question 
This question is from the case study "Ashoka Sports Ltd." : Why did Ashoka not permit the slash of price?
Correct Answer 
Tamper the quality image
Your Answer 
Tamper the quality image

Match The Following
Question
Correct Answer
Your Answer
Chap-Pals is a brand name in
Leather footware industry
Leather footware industry
Marketing Orientation
Quality control technique-JIT manufacturing system
Quality control technique-JIT manufacturing system
Saloni - Chocolates
Distributor of special cadies
Distributor of special cadies
Fit-Fit exerciser equipment
Sold in urban localities to higher middle class
Sold in urban localities to higher middle class
Currently Samadhan Sakhali Udyog is
Operating through 4800 own retail stores
Operating through 4800 own retail stores

Select The Blank
Question 
This question is from the case study "The Kellogg Company" :To increase sales in Brazin the marketing director had to create a ________ breakfast habit.
Correct Answer 
Nutritious
Your Answer 
Nutritious

Multiple Choice Multiple Answer
Question 
This question is from the case study "Green Belt" :Why do farmers buy chemical fertilizers?
Correct Answer 
Subsidy , Increase in crop yield , Bio fertilizers are slow
Your Answer 
Subsidy , Increase in crop yield , Bio fertilizers are slow

True/False
Question 
This question is from the case study "Fargo foods" :Fargo spent large moneys on capital equipments to increase productivity.
Correct Answer 
True
Your Answer 
True

True/False
Question 
This question is from the case study "Ray Ltd." : The marketing director wanted Ray Ltd. to diversify in Biscuits.
Correct Answer 
False
Your Answer 
False

Select The Blank
Question 
This question is from the case " The Real Thing " : The name Coca Cola was registered as ________.
Correct Answer 
Trade mark
Your Answer 
Trade mark

Multiple Choice Multiple Answer
Question 
This question is from the case study "Collaborative Product Development in E-Commerce" :What were benefits of Collaborative development?
Correct Answer 
Improves operations , Cuts Costs , Saves Time
Your Answer 
Improves operations , Cuts Costs , Saves Time

Multiple Choice Multiple Answer
Question 
This question is from the case study "Bharat Research Development Corporation " : What details does Project Profile have?
Correct Answer 
Product Identification , Types of machinery , Raw material
Your Answer 
Product Identification , Types of machinery , Raw material

Select The Blank
Question 
This question is from the case study "U.P. Mini Computers" : Zenith suggested a research in India to decide on ________.
Correct Answer 
Product Mix
Your Answer 
Product Mix

True/False
Question 
This question is from the case study "Vacuum Flasks" : The company has state of the art plant with a Japanese collaboration.
Correct Answer 
True
Your Answer 
True

Match The Following
Question
Correct Answer
Your Answer
This question is from the case study "Marico Industry" : Marico Industry's marketing strategy
Acquire more FMCG brands
Acquire more FMCG brands
Marico is big player in
Hair care market
Hair care market
Marico took over
"Anti-Lice" Shampoo - Medikar
"Anti-Lice" Shampoo - Medikar

Multiple Choice Single Answer
Question 
This question is from the case study "Konkan Trading Company" : Why was the officer promoted by 5 grades?
Correct Answer 
Extraordinary Sports performance
Your Answer 
Extraordinary Sports performance

Select The Blank
Question 
This question is from the case study "Saif Runs" :The market can expand if the price is ________.
Correct Answer 
Competitive
Your Answer 
Competitive

Multiple Choice Multiple Answer
Question 
This question is from the case study "Rajesh Joshi" : How did Rajesh's style helped him?
Correct Answer 
Utilised everyone's abilities , Utilised everyone's status
Your Answer 
Utilised everyone's abilities , Utilised everyone's status

True/False
Question 
This question is from the case study "The Kellogg Company" :Main product line of Kellogg was a variety of convenience foods.
Correct Answer 
True
Your Answer 
False

Select The Blank
Question 
This question is from the case study " Sukhi and Bhoopy" : Sukhi and Bhoopy are engaged in ________sports equipments.
Correct Answer 
Manufacture and selling
Your Answer 
Manufacture and selling

Multiple Choice Multiple Answer
Question 
This question is from the case study "Paramount Fertilisers" : What was the tie up between Paramount & Pennsylvania?
Correct Answer 
Sales & Distribution , Marketing
Your Answer 
Sales & Distribution , Marketing

Multiple Choice Single Answer
Question 
This question is from the case "Harish Patel" : Which products will the Indian Company Export in order to get foreign exchange?
Correct Answer 
Musical Instruments
Your Answer 
Electronic parts

Multiple Choice Multiple Answer
Question 
This question is from the case study "Auto fast" :What was the factory automation division responsible for?
Correct Answer 
Product management , Marketing , Product development
Your Answer 
Marketing , Product development , Sales

Multiple Choice Single Answer
Question 
This question is from the case study "Kleam" :Why did other companies failed to market toothpastes?
Correct Answer 
No uniform quality of Kleam
Your Answer 
No uniform quality of Kleam

Multiple Choice Multiple Answer
Question 
This question is from the case "General Motors Asia-Pacific" : GM is called very small player in India because :-
Correct Answer 
The plant capacity is only 25000 cars , It sold just over 8000 cars last year
Your Answer 
The plant capacity is only 25000 cars , It sold just over 8000 cars last year , It sells cars only in one part of the country

Multiple Choice Multiple Answer
Question 
This question is from the case study "Smart Wash Ltd." : What were the features of washing machine?
Correct Answer 
Portability , Energy efficiency
Your Answer 
Portability , Energy efficiency

Select The Blank
Question 
This question is from the case study "Tristar" :The goods were supplied to 16 depots based on the ________ of the branches.
Correct Answer 
Demand Estimation
Your Answer 
Demand Estimation

Multiple Choice Multiple Answer
Question 
This question is from the case study "Innovation & Improvisation" : 3 M Struggled in 1990 because :-
Correct Answer 
Profits Fell , Sales Stalled
Your Answer 
Profits Fell , Sales Stalled

Select The Blank
Question 
This question is from the case study "The Cold Ice-Cream Company" : The marketing team felt that the use of coupon will result in greater ________.
Correct Answer 
Brand Awareness
Your Answer 
Brand Awareness

Multiple Choice Single Answer
Question 
This question is from the case study "Hindustan Lever - Rural Marketing Initiative" : What was the purpose of This promotional drive?
Correct Answer 
Increase Rural penetration
Your Answer 
Increase Rural penetration

Multiple Choice Single Answer
Question 
This question is from the case study "Old Spice" :Which brand is advertised by Shulton?
Correct Answer 
The mother brand
Your Answer 
The body talc

True/False
Question 
This question is from the case study "AR Sons" :Mr Sandeep felt that Internet plus mail order can attain popularity.
Correct Answer 
True
Your Answer 
True

Multiple Choice Single Answer
Question 
This question is from the case study "Health Club" : The membership of club is adversly affected because:-
Correct Answer 
Death in swimming pool
Your Answer 
Death in swimming pool

Multiple Choice Single Answer
Question 
This question is from the case study "Banarasidas" :What concept did Banarasidas applied in satisfying customers?
Correct Answer 
Customisation
Your Answer 
Customisation

Multiple Choice Single Answer
Question 
This question is from the case study "Business Equipments Ltd." : The prices of Business equipments are :-
Correct Answer 
Competitive
Your Answer 
Les than competition

Multiple Choice Single Answer
Question 
This question is from the case study "Moonlight Ltd." : What was the share of direct sales in Product C to total sales?
Correct Answer 
0.4
Your Answer 
0.4

Select The Blank
Question 
This question is from the case " Seven Species" : ________ groups were not happy with the judgement.
Correct Answer 
Environmental
Your Answer 
Environmental

Select The Blank
Question 
This question is from the case study "ABC A Major Beverages Company" : The arrangement between ABC & CCA is ________.
Correct Answer 
CCA will market ABC brands with their own
Your Answer 
CCA will market ABC brands with their own

Multiple Choice Single Answer
Question 
This question is from the case study "Watts & Volts Ltd." : Why did chairaman appoint a marketing manager?
Correct Answer 
Too many responsibilities in Regional manager
Your Answer 
Too many responsibilities in Regional manager

True/False
Question 
This question is from the case study "Ajanta Biscuits" : Ajanta Biscuit is planning to enter Cream biscuit segment.
Correct Answer 
False
Your Answer 
False

True/False
Question 
This question is from the case study "Mr. Harish Panjwani" :Rajesh feels that he should be more "business-like" in his approach.
Correct Answer 
False
Your Answer 
True

True/False
Question 
This question is from the case study "Alcophin" : Pharma companies can not advertise their products.
Correct Answer 
True
Your Answer 
True

Multiple Choice Single Answer
Question 
This question is from the case study "Rio De Janeiro" :What was Coke's market share in Brazin?
Correct Answer 
0.5
Your Answer 
0.085

Multiple Choice Multiple Answer
Question 
This question is from the case study "Astroid Computer Corporation" : What is the product range of this company?
Correct Answer 
Personal Computer , Monitors , Printers
Your Answer 
Personal Computer , Monitors

True/False
Question 
This question is from the case study "Beauty Cosmetics" :Beauty cosmetics want to reach the products at All India level.
Correct Answer 
True
Your Answer 
True

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