Wednesday, July 3, 2013

Marketing Management - 8

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer
Question 
This question is from the case study "Mr. Ramrao Panase" :The sales rep of the company did not recommend the termination of Sujata & Anil because :-
Correct Answer 
The demand may get disturbed
Your Answer 
They had good reputation in market

Match The Following
Question
Correct Answer
Your Answer
In initial years the concentration is in
Northern reagion
Western reagion
This question is from the case study "Switchex Company" : Switchex company manufactures
Entire range of awitchgear products
Entire range of awitchgear products
Pricing strategy
Lower than the competitors by 8-10%
Lower than the competitors by 8-10%
Its Pune office headed by
Mr. Patil
Mr. Patil

Multiple Choice Multiple Answer
Question 
This question is from the case study "Mahesh Pharmaceuticals" : What are the responsibilities of Propaganda Stockiest?
Correct Answer 
Distribute the medicines , Get medicines prescribed by the doctors
Your Answer 
Distribute the medicines , Get medicines prescribed by the doctors , Get maximum discount from the company

Multiple Choice Multiple Answer
Question 
This question is from the case " Seven Species" : Which countries were banned from exporting shrimps?
Correct Answer 
India , Pakistan
Your Answer 
Korea

Multiple Choice Single Answer
Question 
This question is from the case study "Deepak Pharmaceuticals" : Why did Mr. Khanna slashed Ad budget?
Correct Answer 
Supply shorter than demand
Your Answer 
No demand

Select The Blank
Question 
This question is from the case study "The Kellogg Company" :To increase sales in Brazin the marketing director had to create a ________ breakfast habit.
Correct Answer 
Nutritious
Your Answer 
Nutritious

Multiple Choice Multiple Answer
Question 
This question is from the case study "Challenger Sports" : If a particular cricket star fails then this leads to :-
Correct Answer 
less sale of bats with his photo , High inventories
Your Answer 
less sale of bats with his photo , High inventories , Bad quality perception of bats , Poor price for those bats

True/False
Question 
This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted.
Correct Answer 
True
Your Answer 
True

True/False
Question 
This question is from the case study "Sukhi and Bhoopy" : Using S & B brand name for the new products produced in the new sewing machine is called Brand Extension.
Correct Answer 
True
Your Answer 
True

Multiple Choice Multiple Answer
Question 
This question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :-
Correct Answer 
To see product Performance , Was done for 2 months
Your Answer 
To see product Performance , Was done for 3 months , To see consumer response

Multiple Choice Single Answer
Question 
This question is from the case study "Seema Leather" : Indian leather industry is facing problem of :-
Correct Answer 
Modernisation
Your Answer 
Modernisation

Multiple Choice Single Answer
Question 
This question is from the case study "Konkan Trading Company" : Why was the officer promoted by 5 grades?
Correct Answer 
Extraordinary Sports performance
Your Answer 
Over achievement of target

True/False
Question 
This question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing is a direct marketing firm.
Correct Answer 
True
Your Answer 
True

Select The Blank
Question 
This question is from the case study "Suc Seed Plantation" :M/S Suc Seed are innovator - manufacturers & not too expert in ________ technique.
Correct Answer 
Marketing
Your Answer 
Marketing

Select The Blank
Question 
This question is from the case study "ABC A Major Beverages Company" : The arrangement between ABC & CCA is ________.
Correct Answer 
CCA will market ABC brands with their own
Your Answer 
ABC will manufacture CCA brands

Multiple Choice Multiple Answer
Question 
This question is from the case study "Mr. Vikrant Modi" : In what industry the product of this company used as Raw Material?
Correct Answer 
Chemical , Pharmaceutical
Your Answer 
Fertilisers , Metal Coating , Chemical

Multiple Choice Multiple Answer
Question 
This question is from the case study "Ajanta Biscuits" : In which segments is Ajanta Biscuit currently present?
Correct Answer 
Glucose , Salted
Your Answer 
Glucose , Salted , Cream

True/False
Question 
This question is from the case study "Pratima Ltd." : The product WPDC-3 with the price of Rs 300/- perfectly fits into the current product range of Pratima Ltd.
Correct Answer 
False
Your Answer 
True

True/False
Question 
This question is from the case study "Innovation & Improvisation" : 3 M encouraged everyone to become product champions.
Correct Answer 
True
Your Answer 
True

Match The Following
Question
Correct Answer
Your Answer
Divya Bhaskar
The third Gujarati daily newspaper to be launched
The third Gujarati daily newspaper to be launched
This question is from the case study "The Marketing of Divya Bhaskar" : Pre launch activites & Strategies
To create awareness for Divya Bhaskar & establish brand image
To create awareness for Divya Bhaskar & establish brand image
Key fingings of survey
Their newspaper is average in all respects
Their newspaper is average in all respects
Post survey phase
Order bookings crossed a record mark of 2 lac.
Order bookings crossed a record mark of 2 lac.

Multiple Choice Multiple Answer
Question 
This question is from the case study "Deepak Pharmaceuticals" : What was the effect of slashed advertising?
Correct Answer 
Profits increased , Reserves increased
Your Answer 
Profits increased , Reserves increased , Manpower increased

Multiple Choice Multiple Answer
Question 
This question is from the case "The Real Thing" : Coke used think Global act Local policy by way of :-
Correct Answer 
Locally manufacturing product , Creating country/ region specific advertising , Pricing the product differently in Different countries
Your Answer 
Locally manufacturing product , Creating country/ region specific advertising , Pricing the product differently in Different countries

Multiple Choice Single Answer
Question 
This question is from the case study "Dream Launch of Ford Escort" : What was the percieved difference between petrol & diesel version of Escort?
Correct Answer 
Petrol is underpowered than diesel
Your Answer 
Diesel is smooth than petrol

Multiple Choice Single Answer
Question 
This question is from the case study "Paramount Fertilisers" : What facility was offered to Paramount as a special case?
Correct Answer 
More credit
Your Answer 
More credit

True/False
Question 
This question is from the case study "Bharat Research Development Corporation" : The major area of dissent in case of BRDC was lack of marketing data.
Correct Answer 
True
Your Answer 
True

Multiple Choice Multiple Answer
Question 
This question is from the case study "Ray Ltd." : What were the product differences in Super & Crystal?
Correct Answer 
Different Formulation , Different packaging
Your Answer 
Different Formulation , Different packaging , Different Consumer

True/False
Question 
This question is from the case study "Thompson & Thompson" : The study showed that the market for prickly heat powder is declining.
Correct Answer 
False
Your Answer 
False

Multiple Choice Single Answer
Question 
This question is from the case study " Raja Consultants Ltd." : What did Raja Consultants started with?
Correct Answer 
Consultancy
Your Answer 
Advertising

Select The Blank
Question 
This question is from the case study "Suc Seed Plantation" : M/S Suc Seed have always believed in Excellence Through ________.
Correct Answer 
Innovation
Your Answer 
Best Service

Select The Blank
Question 
This question is from the case study "Delana Hosiery Works" :The owner of the company believed in ________ human relations.
Correct Answer 
Informal
Your Answer 
Professional

Multiple Choice Multiple Answer
Question 
This question is from the case study "Job Satisfaction" : What was the effect of Jayant continuing in the same job?
Correct Answer 
Frustration , Demoralisation
Your Answer 
Frustration , Demoralisation , Not meeting target

Multiple Choice Single Answer
Question 
This question is from the case study "Shakti Fitness" :The profitability is highest for :-
Correct Answer 
Jogging
Your Answer 
Yoga

Multiple Choice Single Answer
Question 
This question is from the case study "Priya Automobiles" :Why did the company started loosing the market?
Correct Answer 
New Fuel efficient bike introduced
Your Answer 
New Fuel efficient bike introduced

True/False
Question 
This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted.
Correct Answer 
True
Your Answer 
True

Multiple Choice Multiple Answer
Question 
This question is from the case study "Roshni Lamp Makers Ltd." : What are the product benefits of electronic ballast?
Correct Answer 
Reduces energy consumption , Increases efficiency , Increases tube life
Your Answer 
Reduces energy consumption , Increases efficiency , Increases tube life

Multiple Choice Single Answer
Question 
This question is from the case study "Kamlesh & Laltu" : What is the current product constraint of kamlesh & Laltu?
Correct Answer 
One Type & One size
Your Answer 
Little height

Select The Blank
Question 
This question is from the case study "Mr. Anna Patil" : Mr Anna Patil's farm was ________.
Correct Answer 
Canal irrigation
Your Answer 
Canal irrigation

Select The Blank
Question 
This question is from the case study "U.P. Mini Computers" : Zenith suggested a research in India to decide on ________.
Correct Answer 
Product Mix
Your Answer 
Pricing

Multiple Choice Multiple Answer
Question 
This question is from the case study "Tasty Biscuits Pune" : The positive points of this company were :-
Correct Answer 
Good Quality , Good Distribution , Good Promotion
Your Answer 
Good Quality , Good Distribution , Good Price

Multiple Choice Single Answer
Question 
This question is from the case study "Fluid Control Devices Ltd." : Fluid Control Devices has current image of a manufacturer of :-
Correct Answer 
Petrol Pumps
Your Answer 
Oil Pumps

Multiple Choice Single Answer
Question 
This question is from the case study "The Cold Ice-Cream Company" : What is the promotional offer on the new product?
Correct Answer 
Rs 6/- Off Coupon
Your Answer 
Buy One get one free

Select The Blank
Question 
This question is from the case " Coca-Cola " : Analysts felt that Belgian recall was the worst________ problem.
Correct Answer 
Public Relations
Your Answer 
Distribution

True/False
Question 
This question is from the case study "Ray Ltd." : The marketing director wanted Ray Ltd. to diversify in Biscuits.
Correct Answer 
False
Your Answer 
True

Select The Blank
Question 
This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________.
Correct Answer 
Distributors
Your Answer 
Distributors

Select The Blank
Question 
This question is from the case study "Chocolates" :CDM tried to break ________ that chocolates are only for children.
Correct Answer 
Consumer mindset
Your Answer 
Consumer mindset

True/False
Question 
This question is from the case study "Wall Mart" : Wall Mart is the largest chain of outlets in the world.
Correct Answer 
True
Your Answer 
True

Select The Blank
Question 
This question is from the case study "Shakti Fitness" :Shakti Fitness offers an opportunity to the citizens of maintaining good health through ________.
Correct Answer 
Exercise
Your Answer 
Exercise
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