Wednesday, August 14, 2013

International Marketing - 5

LIST OF ATTEMPTED QUESTIONS AND ANSWERS



Multiple Choice Single Answer
Question
This question is based on the case study 'AB Enterprises'. What was the initial problem faced by the importers?
Correct Answer
Defect in packaging material
Your Answer
Defect in packaging material

Multiple Choice Multiple Answer
Question
What are the points which support to use marginal cost for export pricing?
Correct Answer
Low prices may serve to widen & create markets , Manufacturer's product may be not well known in foreign market
Your Answer
Manufacturer's product may be not well known in foreign market , Low prices may serve to widen & create markets

True/False
Question
In international market, the existing of different legal systems makes the task of businessmen more difficult.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
What is the purpose of doing international promotion?
Correct Answer
To bring a product to the notice of potential buyers
Your Answer
To bring a product to the notice of potential buyers

Multiple Choice Single Answer
Question
Why should market researcher identify segments?
Correct Answer
They can arrive at a more accurate estimate of its potential consumption & sales
Your Answer
They can arrive at a more accurate estimate of its potential consumption & sales

Select The Blank
Question
Literature search is also called ________.
Correct Answer
Desk research
Your Answer
Desk research

True/False
Question
Decision to enter export market should be final and it does not call for a roll-back
Correct Answer
True
Your Answer
True

Select The Blank
Question
In indirect export channel, the market is ________.
Correct Answer
Dispersed
Your Answer
Dispersed

Multiple Choice Multiple Answer
Question
What are the contents of a research proposal?
Correct Answer
Purpose & scope , Research approach
Your Answer
Problem formulation , Purpose & scope

Match The Following
Question
Correct Answer
Your Answer
Special conditions
Product redesign or invention
Change in tolerances
Availability of other products
Greater or lesser product integration
Realizing of product
Availability of materials
Change in product structure & fuel
Product redesign or invention
Power availability
Realizing of product
Change in product structure & fuel

True/False
Question
If business is variable, the company will choose the purchasing or subcontracting alternatives.
Correct Answer
True
Your Answer
True

True/False
Question
This question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental Silk had adopted systematic & modern office practices and was positively inclined towards professional & management styles.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
What are the reasons of entry in foreign market?
Correct Answer
Recession in the domestic market
Your Answer
Recession in the domestic market

True/False
Question
In international marketing, cultural dimensions include customs, traditions
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
As per the WTO Report 2002, what was the position of India in the world?
Correct Answer
Next to only China
Your Answer
Next to only China

Multiple Choice Multiple Answer
Question
What is the meaning of research objective?
Correct Answer
The research purpose , A precise statement of what information is needed
Your Answer
The research purpose , A precise statement of what information is needed

Select The Blank
Question
This question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental Silk Private Limited, is a ________ unit, was one of the leading Indian manufacturers & exporters of silk fabrics & made-ups
Correct Answer
100% export oriented
Your Answer
100% export oriented

Multiple Choice Single Answer
Question
"To survive in the market is difficult" what is this related to?
Correct Answer
Competition
Your Answer
Competition

True/False
Question
Major benefits of standardization includes less distribution cost of standardization.
Correct Answer
False
Your Answer
False

True/False
Question
The movement of goods across national borders is a major part of an international marketing strategy.
Correct Answer
False
Your Answer
False

Select The Blank
Question
________ banks also have good deal of information on commercial agents in various countries.
Correct Answer
International Merchant
Your Answer
International Merchant

Multiple Choice Multiple Answer
Question
This question is based on the case study "Chow Flowers Co. Ltd.". Which of the followings were large exporters of artificial flowers?
Correct Answer
Hong Kong , Taiwan
Your Answer
Hong Kong , Taiwan

Select The Blank
Question
________is not an avenue of entry into foreign market
Correct Answer
Exim policy
Your Answer
Exim policy

True/False
Question
As regards imports into India, Germany is among the top ten suppliers accounting for over 60% of total imports.
Correct Answer
True
Your Answer
True

True/False
Question
Strategies suggested in the Medium Term Export Plan include product-market penetration strategy for existing products, product-market, diversification for new products & new markets.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
Which of the following are indirect channels?
Correct Answer
EMC , Export broker
Your Answer
EMC , Export broker

True/False
Question
In marginal cost pricing for export, competition in foreign markets requires quotation of a lower price
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
What are the factors of joint-venture offshore manufacturing?
Correct Answer
Investment, capital, management, technology, materials, payment and/or parts, profit, fees
Your Answer
Only technology/materials payment & product and/or parts

Multiple Choice Multiple Answer
Question
What is the meaning of unit value of the product?
Correct Answer
High priced product , High sensitive product
Your Answer
Bulk transportation , Perishability

Select The Blank
Question
________ is important aspect of international physical distribution.
Correct Answer
Warehousing
Your Answer
Warehousing

Multiple Choice Multiple Answer
Question
What are the criteria for evaluation of products for offshore sourcing?
Correct Answer
Main cost tradeoffs , Labour intensive products
Your Answer
Main cost tradeoffs , Labour intensive products

Multiple Choice Multiple Answer
Question
Which are the two years marked the end of the most protected trade regime phase in India?
Correct Answer
1990 , 1991
Your Answer
1990 , 1991

Multiple Choice Single Answer
Question
This question is based on the case study 'AB Enterprises'. What did merchant-exporter reckon in AB Enterprises?
Correct Answer
Not able to penetrate markets on the basis of price & quality considerations
Your Answer
Not able to penetrate markets on the basis of price & quality considerations

Multiple Choice Single Answer
Question
What is not included in social environment?
Correct Answer
Growth rates
Your Answer
Growth rates

Select The Blank
Question
Any technical matter of interest, statistical information etc should be part of the back end of the proposal is termed as ________.
Correct Answer
Appendices
Your Answer
Appendices

Multiple Choice Multiple Answer
Question
What are included in sovereign political entities?
Correct Answer
Custom duties , Exchange control , Local taxes
Your Answer
Custom duties , Exchange control , Local taxes

Multiple Choice Multiple Answer
Question
What is correct according to geocentric orientation?
Correct Answer
Companies view the entire world as a single market , Uniform inventory management & training
Your Answer
Companies view the entire world as a single market , Every country is unique market

Select The Blank
Question
This question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental preferred to conduct sales in the US market through ________
Correct Answer
An agent
Your Answer
An agent

Multiple Choice Single Answer
Question
During the period 1998-99 to 2002-03, which products marked the single largest growth in agri & allied category?
Correct Answer
Marine
Your Answer
Non-basmati rice

Select The Blank
Question
The problem of our export is that we have focused on________.
Correct Answer
Low value
Your Answer
Bulk items

Multiple Choice Multiple Answer
Question
What are the necessary things for good questionnaire?
Correct Answer
Avoiding irrelevant information , Making it easy
Your Answer
Avoiding irrelevant information , Making it easy

Multiple Choice Single Answer
Question
What is the health & safety regulation on food products?
Correct Answer
Condition under which it is prepared
Your Answer
Condition under which it is prepared

Select The Blank
Question
________ sector registered a hundred percent growth from USD 0.89 billion in 1998-99 to USD 1.9 billion in 2002-03.
Correct Answer
Ores & Minerals
Your Answer
Ores & Minerals

Multiple Choice Single Answer
Question
This question is based on the case study "Chow Flowers Co. Ltd." What was the reason to increase the domestic demand for artificial flowers?
Correct Answer
The increase in the number of air-conditioned offices & homes
Your Answer
The increase in the number of air-conditioned offices & homes

Multiple Choice Multiple Answer
Question
What are the roles of price in the overall export marketing strategies?
Correct Answer
Creating competitive market , Export enhancing , Affecting profit
Your Answer
Creating competitive market , Export enhancing , Affecting profit

Select The Blank
Question
The main elements of ________dimensions include per capita GDP
Correct Answer
Economic
Your Answer
Economic

Match The Following
Question
Correct Answer
Your Answer
To pioneer new product in absence of channel partner
Piggy backing
Piggy backing
Company desires little control
Indirect channels of distribution
Indirect channels of distribution
Promotion, marketing research, credit
Export houses
Export houses
Buying in India, selling it abroad
Export merchant
Export merchant

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